Inside Views (2022)
Photographic series
Inside Views juxtaposes interior views of supermarkets with images of indoor vertical farming. Both environments are characterized by cleanliness, artificial light and strict systems of order. Products and plants are arranged, stacked and controlled according to predefined protocols, creating spaces that appear efficient, optimized and detached from natural processes.
The series highlights visual parallels between food presentation and food production. Shelves and cultivation systems follow similar logics of standardization, repetition and visibility. Nature is not absent, but transformed into a managed, regulated and industrially optimized condition.
Rather than opposing these systems to an idealized notion of agriculture, Inside Views examines how contemporary food environments reshape our perception of growth, freshness and authenticity. The photographs reflect on food as an object of control, logistics and visual design, and on the growing distance between natural processes and their mediated representations.
